Oath+Samsung
Oath becomes Samsung's premiere content partner following the launch of Galaxy S9 and S9+, featuring Oath's top brands: Yahoo Sports, Newsroom, Yahoo Finance and Verizon's Go90.
I was contracted as the animation director and art director by Oath to create a media release video for this partnership. And I led this video from the concepting phase to end production. There were multiple challenges in this project. The most significant one is the very limited production time(5 days for post production), and the amounts of deliverables: we need to deliver both landscape version(1920X1080) and vertical version(1080X1920), as well as different edits for different brands with customized messages for each. Technical wise, even with limited production time given, we decided to produce the product highlights in 3D pipeline, which gives us more flexibility for expressive and dynamic animation in order to demonstrate the beauty of the products. Additionally, due to the amount of stakeholders of this project(Verizon, Samsung, Oath, Yahoo Sports, Newsroom, Yahoo Finance, Go90), I designed a pipeline allowing us to replace products UIs efficiently during the review and approval session.
Client: Oath
Executive Producer: Ana Pedros
Producer: Michelle Ortega, Libby Luna
Copy writer: Zachary Maricondia,
Post-production
Animation/Art Director: Angela Yu
Designer: Zack Patterson, Carlos Tsoi, Angela Yu
3D Animator: Zack Patterson, Carlos Tsoi, Joel Berroteran, Tim Rice
2D Animator: Zack Patterson, Angela Yu
Editor: Ian Montgomery
Music: Koyotie-"New Best Thing"
Click to see the launch page.
The video is featured on the oath.com
Vertical video 1920X1080